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Oskar Broberg

Senior lecturer

Oskar Broberg
Senior lecturer
+46 31 786 4240

Room number: 629
Postal Address: Box 720, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , Göteborg

Economic History at Department of Economy and Society (More Information)
Box 625
405 30 Göteborg
Fax: +46 31 786 4739

Visiting Address: Viktoriagatan 13 , 405 30 Göteborg

About Oskar Broberg

My main research focus is Business History. During the past years I have written about the growth of the Swedish financial sector since 1980, the emergence of the organic body KRAV and the history of the organic milk produced by the dairy firm Arla. I have also conducted a research project on the transformation of the Swedish advertising market in the last decades.  I am also involved in a project on the profitability of international investments 1869-1969 based on companies listed on the London Stock Exchange. This is a joint venture with Klas Rönnbäck.

On other web sites

Research areas

  • Economic History
  • Business History
  • Financial History

Research in progress

  • Imperial Profits, Jan/15 - Jun/19

Teaching areas

  • Economic History
  • Business History
  • Financial History
  • Environmental History

Selected publications

Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar, Axelsson, Ann-Sofie, Sjöblom, Gustav, McKelvey, Maureen
How entrepreneurs do what they do. Case studies in knowledge intensive entrepreneurship, Cheltenham : Edward Elgar, s. 105-118, 2013

Globaliseringsadaptern – Finansiella derivat och OM Gruppens verksamhet 1984–1998
Broberg, Oskar
Business History in Sweden – Näringslivshistoria i Sverige, Möklinta : Gidlunds Förlag, 618, 2011

Showing 1 - 10 of 44


Digital advertising campaigns and the branded economy
G Sjöblom, Oskar Broberg, Ann-Sofie Axelsson
Digitalizing Consumption. How devices shape consumer culture, London, Routledge, Chapter in book 2017
Chapter in book

Svenskt näringsliv i omvandling
Oskar Broberg
Stockholm, Dialogos, Book 2017


Imperial profits – the return on British investments in Africa, 1869-1969
Klas Rönnbäck, Oskar Broberg
VI Annual Meeting of the African Economic History Network, Conference contribution 2016
Conference contribution

Vardagslivets finansialisering
Erik Andersson, Oskar Broberg, Marcus Gianneschi, Bengt Larsson
Ord & Bild, Magazine article 2016
Magazine article

Entreprenörskap och varumärken
Oskar Broberg, Marcus Gianneschi
Historisk Tidskrift, Book review 2016
Book review

Börsen - sällskap, infrastruktur, marknad
Oskar Broberg
Stockholmsbörsen på en förändrad finansmarknad, Stockholm, Dialogos, Chapter in book 2016
Chapter in book

Vardagslivets finansialisering – introduktion till ett forskningsfält
Erik Andersson, Oskar Broberg, Marcus Gianneschi, Bengt Larsson
Vardagslivets finansialisering, Göteborg, University of Gothenburg, Chapter in book 2016
Chapter in book

Showing 1 - 10 of 44

Page Manager: Kajsa Folmeus Strandberg|Last update: 3/16/2016

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