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Oskar Broberg

Senior lecturer

OverviewPublicationsUNDEFINEDUNDEFINEDUNDEFINED

Oskar Broberg
Senior lecturer
oskar.broberg@econhist.gu.se
+46 31 786 4240

Room number: 629
Postal Address: Box 720, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , Göteborg


Economic History at Department of Economy and Society (More Information)
Box 625
405 30 Göteborg
Visiting Address: Viktoriagatan 13 , 411 25 Göteborg

About Oskar Broberg

CV

My main research focus is Business History. During the past years I have written about the growth of the Swedish financial sector since 1980, the emergence of the organic body KRAV and the history of the organic milk produced by the dairy firm Arla. I have also conducted a research project on the transformation of the Swedish advertising market in the last decades.  I am also involved in a project on the profitability of international investments 1869-1969 based on companies listed on the London Stock Exchange. This is a joint venture with Klas Rönnbäck.

On other web sites

Research areas

  • Economic History
  • Business History
  • Financial History

Research in progress

  • Imperial Profits, Jan/15 - Dec/19

Teaching areas

  • Economic History
  • Business History
  • Financial History
  • Environmental History

Selected publications

Labeling the Good: Alternative Visions and Organic Branding in Sweden in the Late 20th Century
Broberg, Oskar
Enterprise & Society, 11:4, s. 813-840, 2010

Read the full text
on a web page

Globaliseringsadaptern – Finansiella derivat och OM Gruppens verksamhet 1984–1998
Broberg, Oskar
Business History in Sweden – Näringslivshistoria i Sverige, Möklinta : Gidlunds Förlag, 618, 2011

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on a web page

Konsten att skapa pengar. Aktiebolagens genombrott och finansiell modernisering kring sekelskiftet 1900
Broberg, Oskar
Meddelanden från Ekonomisk-historiska institutionen, 95 \, 2006

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on a web page

Svensk Reklam. Annonser, varumärken och marknadskommunikation 1975-2012
Gianneschi, Marcus, Broberg, Oskar, Jonsson, Sverker
2016

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on a web page

Showing 1 - 10 of 50

2020

A History of Cultural Sponsorship in Sweden. A new market in marketing
Oskar Broberg, Marcus Gianneschi
Museum Marketization. Cultural Institutions in the Neoliberal Era, London, Routledge, Chapter in book 2020
Chapter in book

2019

Kolonialism, kapital och ekonomisk utveckling
Klas Rönnbäck, Oskar Broberg
Ekonomisk Debatt, Magazine article 2019
Magazine article

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PDF

Capital and Colonialism: The Return on British Investments in Africa 1869-1969
Klas Rönnbäck, Oskar Broberg
Palgrave Macmillan, Book 2019
Book

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on a web page

Names, shares and mortgages: the formalisation of Swedish commercial bank lending, 1870-1938
Oskar Broberg, A. Ogren
Financial History Review, Journal article 2019
Journal article

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on a web page

2018

KONVERSEUM – Rum för möjliga samtal
Mattias Gunnarsson, Oskar Broberg
Exhibition at c/o Rydal, Rydal Textilmuseum 2018-05-05 - 06-03, Artwork 2018
Artwork

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on a web page

All that glitters is not gold: The return on British investments in South Africa, 1869-1969
Klas Rönnbäck, Oskar Broberg
Journal for Studies in Economics and Econometrics, Journal article 2018
Journal article

2017

Digital advertising campaigns and the branded economy
G Sjöblom, Oskar Broberg, Ann-Sofie Axelsson
Digitalizing Consumption. How devices shape consumer culture, London, Routledge, Chapter in book 2017
Chapter in book

Svenskt näringsliv i omvandling
Oskar Broberg
Stockholm, Dialogos, Book 2017
Book

2016

Vardagslivets finansialisering – introduktion till ett forskningsfält
Erik Andersson, Oskar Broberg, Marcus Gianneschi, Bengt Larsson
Vardagslivets finansialisering, Göteborg, University of Gothenburg, Report chapter 2016
Report chapter

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PDF

Reklam är inte vad det en gång var.
Oskar Broberg, Marcus Gianneschi
Ekonomisk Debatt, Journal article 2016
Journal article

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PDF

Showing 1 - 10 of 50

Page Manager: Kajsa Folmeus Strandberg|Last update: 3/16/2016
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